How I Keep My Platinum Blonde From Turning Yellow | Icy Blonde Hair Routine #haircare #kerastase

In this video I’m showing you how I keep my blonde salon-fresh at home and prevent it from turning yellow or brassy between appointments I use a purple mask once a week (sometimes less if my blonde already looks icy) to neutralize yellow tones and maintain that clean platinum finish using Kerastase Blonde Absolu ✨ My full routine: • double shampoo to remove buildup (Hydrating Illuminating Shampoo) • purple mask for tone correction (Masque Ultra-Violet) • lightweight conditioner for moisture + shine (Fondant Cicaflash) • heat, UV, chlorine & pollution protection (Blonde Guard) • lightweight oil for soft, glossy finish (Huile Cicaextreme) Comment your biggest blonde struggle: brassiness, dryness, or damage? ad #Kerastase #BlondeGuard #BlondAbsolu #HairCare #BlondeHair